Alvina Alston’s More Media Gets Attention-Grabbing Media Exposure for Celebrities and Businesses
NFL running back, Steven Jackson and Scott Schober, CEO of tech company Berkeley Varitronics, are a couple of the clients represented by Alvina Alston, CEO of More Media LLC. As James Thomas, project manager for Steve Harvey, shares at More Media’s official website, “I’ve worked with many people in my 18 years in entertainment and I must say Alvina is truly one of the people that I have the utmost respect for. Her word is truly her bond.”
But, it wasn’t always easy, Alvina eager to know she wouldn’t fail. Her confirmation came early. “When I landed several major clients [after] leaving my full-time job as a television producer at a major network. It was my confirmation from God that I could succeed as an entrepreneur. It was also confirmation that I was doing the right thing.”
Prior to launching More Media, a full-service multimedia company, Alvina worked at a host of media outlets, including Fox News, WABC, CBS, WABC, TV, News 12 Networks, and the program Inside Edition. This work history gave Alvina the experience to start her own media firm. “There’s a crutch, an umbrella, you have when you work for an employer. As a mother, the fear was definitely there but God removed the fear when I landed my first big client.”
“I also prayed about starting my business, and I started preparing myself. Before I went on my own, I researched the field. I also consulted with other people who were already succeeding in PR, asking them about challenges, what to expect, how to create my own success,” she added.
Helping Alvina balance work and family, is her husband. “My husband is a great resource and a great help,” Alvina says. Her clear boundaries definitely don’t hurt either. “I set aside family time and work time, and I don’t mix the two.” To balance a full life, Alvina also works in her passion field, stating, “When you do what you love, it’s never a job.”
Above all, it may be Alvina’s attitude that fuels her most. Alvina shares, “I know I’m here for a reason and it’s a blessing to be here. I don’t look at what sex I am; I just look at the fact that I can get the job done.” Regarding the self-confidence to fulfill her dreams, she says, “Be your own cheerleader. Don’t look for acceptance from anyone else. Look in the mirror and say to yourself, ‘I can do it!’”
Her spunk is rooted in her childhood, a challenging yet life enriching time that goes back to Buffalo, New York’s housing projects. She’s not shy about saying her mother was her rock; her father was found dead in 1994. Alvina credits her mother with gifting her with courage and confidence. “My mother instilled in me from a very early age that there was nothing I couldn’t do and that nothing was impossible.”
Determined to improve her lot in life, after she earned her high school diploma, Alvina enrolled in the New York Institute of Technology. She graduated with a B.F.A. in Communications, becoming the first person in her family to earn a college degree. Shortly after, Alvina started working with a string of television stations, getting her first job as a general assignment reporter for L.I. News Tonight.
Today, through More Media, she offers clients a range of services, including print, television and online media exposure, brand management, individualized coaching, media training and high-definition video production services that are used in commercials and other marketing efforts. As a media coach, Alvina trains clients how to speak in the public, especially while under the glare of television cameras.
When asked to share tips with other women who are thinking about starting a business, Alvina says, “Don’t just start a business. Do your homework. Find a role model, someone you can call for help.” She continues, “Do research. Seek out advice from those who are doing what you want to do, those who are doing it well. Ask them questions. You can’t have pride. Ask for help.”
To help grow their businesses, Alvina encourages entrepreneurs to “become familiar with social media, because that’s the wave of the future. Never be afraid to keep learning… Network and brand yourself. Surround yourself with like-minded individuals.”
“Stay in touch with your core audience,” she adds. “Remain true to your brand and your vision… Be the best at what you do; always go above the rim.”
Rhonda Campbell, an East Coast journalist, is the owner of Off The Shelf radio and publisher of the books, Long Walk Up and Love Pour Over Me.