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Finally it seems like the Republician Party is taking a new approach when reaching out to African Americans. Instead of parading African-American Republican candidates who turn out to be much less insightful than the GOP thought, they have now taken to actually hearing directly from the black community. Recently, two dozen of Atlanta’s black political and business leaders were part of a closed-door meeting with Republican National Committee chairman Reince Priebus, reports Business Journal.

This was just one of a number of similar meetings the RNC. Tagged as “listening sessions,” they are being held across the country in an effort to expand the party’s demographics.

“No longer is going to be the day that Democrats can count votes by color,” former Hall Co. Commissioner Ashley Bell said after the meeting, reports Atlanta Business Chronicle broadcast partner WXIA. “The Republican party is going to be out there fighting for every vote in every neighborhood,” added Bell.

Priebus said the party can make inroads with black voters by trying harder, and spending money year-round delivering its message.

But many in the Democratic party aren’t too impressed. State Sen. Vincent Fort (D-Atlanta) said he is skeptical it would attract black votes. “This isn’t just that the African American community doesn’t like how the message is communicated,” said Fort. “They understand the policies that Republicans have, and they reject them out of hand.”

In order to win the White House in the next Presidential election, the Republicans must attract more minorities voters. “Even a slight GOP inroad among blacks might swing a state or two in a close 2016 presidential contest,” notes West Virginia State Journal.


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