Presidential Bump: Inauguration Performances Help Boost Record Sales

January 21, 2013  |  

Beyonce, James Taylor, and Kelly Clarkson have just taken the stage during today’s inaugural ceremony. Besides the great honor of taking part in this tremendous event, there is another reason artists are eager to perform at a presidential inauguration. According to Billboard, artists who perform at the event may see an increase in record sales.

That’s what happened last time for Beyonce when the singer made a surprise appearance four years ago at President Barack Obama’s Neighborhood Ball. It “became arguably the most talked-about musical moment of the inauguration festivities,” notes the magazine. The performance was broadcast on ABC and watched by 12.6 million U.S. TV viewers, according to Nielsen. Beyonce sang a cover of Etta James’ “At Last.”

Sales of Beyonce’s already-released cover version shot up. Video clips of the performance went viral on YouTube. And earned a 1,318 percent sales gain, according to Nielsen SoundScan. “The tune sold 31,000 downloads that week — up from just 2,000 the week previous,” writes Billboard.

So this year, Beyonce, who performed at the Ceremonial Swearing-In Ceremony, could get another sales boost, as could the other inauguration performers Clarkson and Taylor whose performances will be broadcast. (She’ll get another shot in the arm from her Super Bowl performance next month.) Maybe even the Brooklyn Tabernacle Choir will see a boost in buzz!

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