Multicultural Meeting Of The Minds: Bounce TV and Univision Ink Distribution Deal

December 13, 2012  |  

African-American television network Bounce TV has just signed a major distribution deal to partner with Univision Communications Inc., the leading media company serving Hispanic America, to broadcast Bounce TV as a multicast channel of their stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh, and Tampa. This might be the first time an African-American broadcast company and a Hispanic media company have joined forces at this level. Univision Television Group owns and/or operates 62 television stations in major US Hispanic markets and Puerto Rico, will carry Bounce TV.

This deal, according to a press release, will drive Bounce TV’s coverage to 86 percent of African-American television homes and 68 percent of the total United States. Bounce TV will now also be in available all of the top ten markets and 24 of the top 25 African-American markets. All this comes on the heels of Bounce’s one-year anniversary operation on Sept. 26. Bounce TV, which is majority African American-owned, airs 24 hours daily, seven days a week on the signals of local television stations. Its founding group and board of directors include Martin Luther King III and Ambassador Andrew Young.

While all of the terms of the Bounce-Univision deal have not been disclosed, both sides seem excited about the joint venture. “This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” commented Jeffrey Wolf, executive vice president of distribution, Bounce TV in the press release. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African-American network.”

Univision Television Group president, Kevin Cuddihy, added, “Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality. It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”

This year, Bounce also announced its first motion picture licensing agreement with Lionsgate through which the network broadcast a package of African American-skewing Lionsgate movies.

Bounce is continuing to rise fast. This latest deal should speed up its growth even more.


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