“Scandal” Spreads: Show Gets Boost In Ratings From Black Viewers As Competition Slips

December 13, 2012  |  

The Scandal is growing. The ABC show created by Shonda Rhimes saw a boost in black viewers during the first week of December.

According to the Nielsen ratings, Scandal had a 14 percent increase in black households.  While Scandal is soaring, the other other top 25 shows saw a decline. The number one show for the first week of December, Sunday Night Football, had a 20 percent decrease in black viewers in comparison to  the previous week.

Despite the drop  for its Sunday Night Football, the folks over at NBC are happy. NBC was the most watched network among black households. “It attracted 10.5 million viewers for seven shows. In second was CBS with 8.5 million viewers for its eight top shows. Fox took third place with 8.3 million across six shows,” according to Target Market News.

In all, the top 25 shows in black homes, according to Nielsen, saw a 10 percent drop in the total number of viewers from the previous week to 33.3 million.  Besides Sunday Night Football and Scandal, the number two show in black homes, the top 25 also included The OT, the Victoria’s Secret Fashion Show,  and Rhimes’s  other creation Grey’s Anatomy.

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