The “Dump Trump” Campaign Moves into Social, Trump Keeps Quiet

November 16, 2012  |  

The online petition urging Macy’s to break ties with Donald Trump has moved to social media. Earlier this week, an online petition was started, encouraging the retailer to drop Trump’s line of clothing and fragrances, after the mogul’s antics around the election.

While Macy’s has continued to post normal status updates and tweets on social media, consumers have flocked to Facebook and Twitter to complain about its relationship with Trump.

Macy’s CEO has come to Trump’s defense and Mashable reported that Macy’s released this statement about the petition and social media criticisms:

“Macy’s marketing and merchandise offerings are not representative of any political position. Many of the individuals associated with products sold at Macy’s – or at any retailer, for that matter – express personal opinions that are not related to the merchandise we sell or to the philosophies of our company.”

Interestingly, for all his bluster, Trump and his special counsel have not responded to requests for further comment on the matter. But he did comment earlier this week on Twitter, “My fragrance–“Success”– is flying off the shelves @Macys. The perfect Christmas gift!”

Moving into the holiday season, we’ll guess Macy’s doesn’t want a ton of customers boycotting its stores. Another guess, they may have told Trump to shut his yap in the hopes this will die down. Do you think it will?

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