Social media has been critical to the response to Hurricane Sandy. During the storm on Monday and early Tuesday, Twitter donated Promoted Crisis Tweets to the Red Cross and FEMA, the New York City’s Mayor’s Office and the Maryland Emergency Management Agency, Mashable reported. This allowed the organizations to get their messages in front of as many social media users as possible. The social site also posted a blog with Twitter accounts users could follow to get up-to-the-minute updates on the situation.
This type of outreach was very important during the storm, as social media was one way people kept updated on the storm in real time. Users posted pictures and videos of the storm and how it affected their neighborhoods, and kept friends and family posted on their situations.
CBS News reported that there were more than 3.5 million tweets with the hashtag #Sandy over the past day, and Instagram users posted 10 photos per second with storm-related hashtags, CEO Kevin Systrom said.
But now that things with the storm have calmed down, news and social media coverage has shifted to clean up and recovery efforts. Red Cross volunteers and others from across the country have already made their way to the East Coast to help.
If you have information about other ways that people can help with the clean up and recovery effort, please post it in the comments.