Playtime: Alicia Keys Launches Kids App, “The Journals of Mama Mae and LeeLee”

October 25, 2012  |  

Motherhood has inspired singer Alicia Keys in more ways than one: she has just announced the launch of an app for kids through her company, AK Worldwide, and Bento Box Interactive.

Called “The Journals of Mama Mae and LeeLee,” it is about a young New York City girl’s relationship with her kind and wise grandmother. The application, which is released today, costs $3.99. For the interactive tool, Keys produced the music and the storyline for the app is loosely based Keys and her own grandmother.

“It’s a new adventure for me, and I’m really enjoying it,” Keys, who gave birth to her son with producer Swizz Beatz two years ago, said in an interview with BusinessWeek. “It does remind me of my world. The piano, the journal, music’s such a big part of my life, the city, all of that.”

According to Keys, the idea was not only inspired by her own childhood but by her son, Egypt, as well.”I was just getting introduced to kind of the TV shows and the DVDs and all the things you start kind of introducing your kids to, and I thought how cool it would be to be a part of something that really allows them to hear music from different places, different cultures, different sounds,” she said in the interview. “That’s what we’re able to do with this.”

Keys also has a new CD, Girl On Fire, set to hit stores on Nov. 27. It feature Maxwell, Jamie xx, Bruno Mars and John Legend.

Keys isn’t the only celebrity with app news. Earlier this year, LeVar Burton resurrected “Reading Rainbow” on iTunes and as an iPad app.

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