Do You Have Klout? How Your Online Influence May Affect Your Hiring Potential
What’s your Klout score? If you don’t know, you should, because potential employers are following the scores for job candidates.
For those who haven’t event checked their score yet, you should. Klout is a “company that provides social media analytics to measure a user’s influence across his or her social network.” Your score can range between 1 and 100 and is based on various factors such as how many Twitter followers you have, how many retweets you receive, the number of “likes” on your Facebook status updates and recommendations on LinkedIn, among other things.
These scores may seem arbitrary, but employers are taking them into consideration when interviewing candidates. According to The Root, “San Francisco-based company Salesforce.com recently came under scrutiny for a job listing that required, among other things, a minimum Klout score of 35.” According to TechCrunch, Klout is reaching out to employers encouraging them to use Klout as a consideration when hiring.
To get your Klout score, you have to register and create a profile with Klout.com. The site even gives tips on how to boost your score.
Whether you’re popular in your virtual life seems to be an odd way to determine your capability of doing a job, and some have taken issue with just how scientific Klout’s measurements are. But this may be the wave of the future in this age of social media.