Tyra Banks’ long-running model reality competition America’s Next Top Model has been renewed again by The CW for a 20th cycle — but there will be a new twist, reports EURWeb. This time, male models will be added to the group of contestants. Top Model, which first debuted in 2003, will be back on the air next summer.
The show, which has spawned countless imitators and international iterations, is clinging to relevance. This most recent “cycle” added a viewer voting element and social media component, a la American Idol. A number of judges and mentors were also ousted (Miss J!!). It’s the longest-running show on the network and, while it still generates buzz because of Tyra’s involvement, it isn’t quite the same must-see TV that it was when it started in 2003.
Still, the show continues to be one of the top-rated programs on The CW. And because of this, advertising on the show goes at a premium, according to Examiner. Advertisers paid $61,315 per 30-second slot during the 2011–12 television season, the highest of any series on The CW.
Hosted and co-executive produced by Tyra Banks, ANTM begins with 10 to 14 aspiring models who vie for a chance to start their career and sign with a major agency. The show has produced a few models who have gone on to professional careers, such as Eva Pigford, star of the Oxygen show Girlfriend Confidential LA.
It will be exciting to see whether a man or woman will win this season.