Daytime TV Wars: Steve Harvey, Wendy Williams and Trisha Goddard Winning With Black Audiences

October 17, 2012  |  

The latest daytime ratings numbers show that black viewers are tuning in to Steve Harvey, The Wendy Williams Show, and Trisha Goddard but steering clear of Katie, Katie Couric’s new daytime show, The Ellen DeGeneres Show and Rachael Ray’s program.

African Americans make up 13 percent of the U.S. population, but 18 percent of the daytime viewing audience. Wendy Williams is out in front, capturing 56.1 percent of black viewers. Right behind is Trisha Goddard, capturing 55.2 percent of the audience. And Steve Harvey comes in at 43.5 percent. The last two shows are new.

Edging out Harvey are Maury and Jerry Springer, who capture 50.6 percent and 48.4 percent of the audience respectively. That’s kind of depressing.

The Hollywood Reporter has graphed all the action, showing the ups and downs for black viewers in the daytime race. Who knew all this was happening on TV while you were at work?

Last month, we took a look at the crop of new black male hosts that were heading to daytime TV. Irrespective of ratings, there was excitement about the prominent showcase that daytime TV provides for black men. In that respect, it’s great news that Steve Harvey is finding a dedicated audience and attracting phenomenal guests like Michelle Obama.

THR predicts that the arrival of Queen Latifah on the daytime schedule next fall is going to mix things up dramatically. We’d have to agree. Queen Latifah has a gaggle of fans who will love the chance to hang out with her for 30 minutes or an hour each day. Some of this season’s shows could also be shed if they don’t get big overall ratings. To be honest, we’re surprised that The Chew is still on the air and that Ricki Lake isn’t doing better.

Do you have a favorite daytime show? Let us know.

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