Blue Water, Smiling Faces & Rock Climbing: Feminine Hygiene Company Addresses Reality Of Periods

October 17, 2012  |  

I don’t know about you; but when I was a little girl, I couldn’t wait to get my period. In my  7 year old naivety, I really believed that getting my period was what would solidify me as a bonafide, real woman. Surely, it was a special thing. Maybe it would mean that my mother would no longer dismiss me from “adult conversation” or that I’d be taken more seriously.

I’d always heard people say “be careful” what you wish for but I didn’t understand why until the next year and a half, at 9 years old, when I started my period. I thought it was special for a good 30 minutes and then I realized I really didn’t want anything to do with it. It was more bothersome than anything, a whole bunch of washing up, uncomfortable diaper-like contraptions I was always wondering if someone could see and those pains in what I thought was my “lower stomach” that I’d never experienced before. By the second day of my “special” period, I was ready to be done with all of it.

The fantasy seemed so much nicer than the reality. I hope other little seven year old girls–or girls on the brink of starting their periods because I do realize that starting your period at 9 is a bit early– don’t buy into the same fantasy I did.

But when you think about the marketing surrounding feminine hygiene products and the periods they’re supposed to control, it would really be hard for them not to. After all, when you look at period commercials, all the women are usually engaged in some type of physical activity, their faces are all aglow with either sweat or the sheer joy that comes from menstruating and if by chance you do happen to see “blood” in these commercials, it won’t resemble the thick brownish/reddish/brownish stuff that seeps from your vadge, it’ll be a pleasantly thin light blue color. How lovely?

Well, one British man by the name of Richard Neill, who had just had his first serious girlfriend didn’t appreciate being bamboozled by these ads. He was so incensed by the deception that he took it upon himself to write a complaint on Bodyform’s, a female hygiene company’s, Facebook page.

Here’s what he had to say:

Did anyone else laugh at the phrase “crafty bugger”? Richard really is British, right? Either way, Bodyform saw the message; and though they agreed with his sentiment, they were not going to be shown up by Richard’s way with words.

They responded to him, with a message from a fake CEO, in an even more hilarious video.

Check it out below:


I love the fart! There are still some women out here who just don’t want to believe women are capable of passing gas. Now, that was good for a great laugh; but now it’s time to get serious. While these feminine hygiene ads can get ridiculous, there is some truth to the fact that people, people with penises, just might not be ready to handle “the real” when it comes to our periods. I’ve personally seen how men have a bit of a freak out when women they know intimately display signs of menstruating. I had a friend who was sleeping over his girlfriend’s house and had to get up in the middle of the night to use the restroom. He walked into the bathroom, lifted the seat and found what he described as a “crime scene” in the toilet. I sympathized with him, homegirl should have double checked and flushed. A part of me understood his shock but another part of me wondered why he was trippin’, and to hear him tell the story, he was indeed trippin’. I mean dude had three sisters. Sometimes these men just aren’t ready. And honestly, some of us aren’t ready either. I can honestly say that after dealing with my own periods, I’m not trying to be confronted with other people’s. But on the same token, I, and the other little prepubescent girls– not people like Richard– need to really know what to expect from our periods.

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