Fashion’s New “It-Girl” Solange Knowles Covers Elle South Africa

October 15, 2012  |  

It’s looks like this that make you think Solange can do no wrong. Covering the November issue of Elle South AfricaMiss Knolwes is gorgeous in her colorful short-set and wild mane, making it super clear to see why the mag labels her “Fashion’s New It-Girl.” What’s even more cool is instead of bringing the fashion to South Africa, the folks behind the set brought South African fashion to Solange, dressing her up in clothing from local designers like Kenzo.

Giving the rundown of how the creative team put together such an eye-popping photo shoot, the magazine’s editors gave up-close and personal accounts of their time on the set with Solange.

Asanda Sizani, fashion editor

Solange is a true ELLE Belle. Her eclectic, vibrant style inspires so many people. Not only is she a style icon, she juggles motherhood and  her career seamlessly too. I was with the ELLE team to meet Solange the day before the shoot at Roodebloem Studios. The day was set aside for Solange to try on all the outfits the fashion department had sourced.

She walked in dressed in a tangerine blazer, fuchsia wide-leg pants and bright lips. She was warm, open and friendly. After a meeting with Jackie, she quickly selected the pieces she loved the most. My highlight was Solange picking out and putting on the Loin Cloth & Ashes shorts, Tart top and Pichulik rope bracelets. As soon as she emerged from the changing room, I thought: ‘That’s the cover outfit.’

She teamed brights, prints and different textures, and wore clothes by South African designers. I love the cover – it’s my favourite one of the year. The yellow background is perfect for her sunny personality. This was a big fashion coup for us, and I am proud to be part of the ELLE team.

Lynette Botha, beauty editor

It was amazing to see Solange in person; her bubbly personality shines through and she is such a natural beauty. I love that she embraces her natural hair and she has flawless skin, but I must say, she was even more striking after she stepped out of the hair and make-up room. Hairstylist Kevin Epstein worked his magic and make-up artist Algria Ferreira used Rimmel’s Lasting Finish 25 Hour Foundation on her skin (she is the face of this amazing new foundation range), as well as adding bright, matte orange lips. I felt so lucky to be on set and see the whole thing come together.

Araffa Mpungwe, fashion intern

I got to make Solange rooibos tea – one teaspoon of sugar and no milk. I thought I would be immune to being starstruck, but I made sure to remember her order like I do my ID number. Fantastic two days on set. All in all, it was an exhilarating experience.

Check out some of the behind-the-scenes pics and tell us what you think!





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