Dr. Ian Smith On The Book Business, Dieting and the (Bad) Eating Habits of Busy Execs

October 11, 2012  |  

By now most Americans have either seen or heard of Dr. Ian Smith. He’s appeared as a medical contributor on various TV programs, the latest being The Rachael Ray Show” He hosts the nationally syndicated radio show “HealthWatch” on American Urban Radio News. And he doles out medical and diet advice to the stars on VH1’s Celebrity Fit Club.

Besides the broadcast exposure, Smith has authored several best-selling books including The Fat Smash Diet, Extreme Fat Smash Diet and The 4 Day Diet. And he has just completed SHRED: The Revolutionary Diet.

Recently, we talked with Dr. Smith about his career, health and wellness.

MadameNoire: Why did you write SHRED: The Revolutionary Diet?

Ian Smith: I had been working with just a few friends who called me up and were frustrated because they had tried everything, but couldn’t break through their weight-loss plateau. They wanted me to come up with a program specifically for them that would get them shedding pounds again. So, I created SHRED: The Revolutionary Diet. All of them were losing lots of weight on the program. I held it in reserve for some time, then decided to tweet some of it to my followers on Twitter to give them a weight-loss boost. So many people were losing so much weight that my publisher and I decided to publish the book and make it available to everyone this December.

MN: You have had several bestsellers. Why is writing a book a good business move?

IS: I never really looked at it as a business move.  My motives were to help people and to continue to do what I have been doing for some time. Being a member of the President’s Council on Fitness, Sports and Nutrition, I travel the country speaking about fitness and nutrition and other health issues. So this was really an extension of that. However, dieting is a big business and it is one that unfortunately is not going away. People spend billions of dollars each year on dieting programs, services and products. People like me want dieting to be a shrinking business instead of one that’s growing.

MN: What are the three biggest diet mistakes people make?

IS: 1) Unrealistic expectations. People want to lose too much weight too fast.  They set unrealistic goals and when they don’t meet these goals they get upset and frustrated and leave a program that is probably good for them in the long run.

2) Obsession with the scale.  People want to weigh themselves every day to see if they are losing weight. Once a week is enough.

3) Starting too early. Weight loss is a journey and often it’s difficult. Too many start a program at the wrong time and when they are not ready or in the best position to succeed. Start when you’re ready and when you have control of your food and exercise environment.

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