Cuisinart Is Better Anyway: KitchenAid In Trouble After Tweeting Crass Joke About Obama’s Late Grandma

October 4, 2012  |  

While you were stuck to the couch confused about last night’s debates like everyone else (unless you are in the GOP, I’m sure you were giddy as a schoolgirl), a lot of people were taking to social media to express their opinions about the points being made. If not that, they were speaking on interesting one-liners about Big Bird, the sweet but horrid moderator, Jim Lehrer, or the smirks of both men on the main stage. Kitchen appliance company KitchenAid, however, was out in these streets talking out of the side of their necks. During the debates, while talking about why he pushed so hard for health care, or Obamacare as Mitt Romney likes to say, President Obama touched on the his late grandmother, who helped raise him and was a HUGE supporter, and how she passed away on Nov. 2, 2008, three days before he was elected. For me, that was one of the highlights of the President’s night, as the debate circled more around Mitt Romney (aka, Shapeshifter Mitt) and his alleged plans for the country. KitchenAid took to its official Twitter page to try and make light of the President mentioning his grandma, Madelyn Lee Payne Dunham, and tweeted the following: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”

Of course, with followers of more than 24,000, the person behind the Twitter page tried to delete their statement with the quickness. Sadly, we all know that once something is published online, it’s there forever. When folks snapped back at the company via Twitter for their in poor taste Tweet, they tried to apologize and do damage control. Read from the bottom up, of course.

Cynthia Soledad also sent a statement to the good folks over at The Huffington Post and sort of reiterated her Twitter statements. She also let it be known that the person Tweeting made the mistake of using the brand’s Twitter handle to express their political opinions, rather than using their own personal page:

During the debate last night, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out. –Cynthia Soledad, senior director, KitchenAid

I actually find Soledad’s apology to be sincere, but that still doesn’t mean this will or won’t hurt KitchenAid in the eyes of the viewing public. I know for sure that the next time I go to the store to buy an appliance, when I see something from KitchenAid, I just might throw shade (however, if their stuff is the cheapest, that doesn’t mean I won’t take a home a blender…). And on a sidenote, I don’t really see why a company like this needs a Twitter page. Unless you’re Tweeting about discounts, it seems pretty pointless. And as usual, we’ve learned that when these useless Twitter accounts get in the wrong hands, grown folks can say the dumbest s**t.

What do you think of the Tweet? Hot mess or no big thing?

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