To Post Or Not To Post: The Best Times To Post On Facebook
Social media is great to promote your event or market your company, but did you know you get the most results are certain times? A report called Strategies for Effective Wall Posts: A Timeline Review by Buddy Media, a social media consulting company, shows the best times to post. Wednesday is the worst day of the week to advertise on Facebook, while Saturday and Sunday are the best, reports The Huffington Post.
The study discovered that on Wednesday, the rate at which users “like,” share or comment on Facebook brand posts is 7.4 percent –below the average daily interaction rate. On weekends this activity increases drastically. During Saturdays and Sundays the interaction rate was 14.5 percent.
However, the report found that many companies are advertising and posting on the wrong day. “Only 14 percent of posts published by brands appear on the weekend, while Wednesday is the most common day for brands to post Facebook content,” writes The Huffington Post.
Besides the day, there are also certain times when it is better to post. The report revealed that brand posts published between 8 p.m. and 7 a.m. receive 14 percent higher interaction than those published between 8 a.m. and 7 p.m.
“When not at work, people are more likely to spend time perusing Facebook and interacting with Page content,” the Buddy Media report states.
The report also offers advice for companies on how to post for the best consumer results:
- Limit brand posts to one or two times per day. Brands that post one or two times per day see 19 percent higher interaction rates than those who post three or more times per day.
- Brevity is key. Posts should be no longer than 80 characters. Posts with more than 80 characters receive 23 percent less interaction.
- Ask questions. Posts with questions generate 92 percent higher comment rates than non-question posts.
- Use emoticons. Posts that contain emoticons receive 52 percent higher interaction rates; the emoticons : D and : P have the highest interaction rates.
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