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Over the past few years, with the growth of social media and other digital technologies, we’ve seen lots of new titles. “Chief Innovation Officer,” for instance. Or “Social Media Community Manager.” Now we can add “Chief Culture Officer” to the organizational structure.

Since the economic meltdown in 2008, companies have suffered because, internally, they also meltdown. A disorganized brand that doesn’t have a clear sense of itself, or a business that is trying to grow but, in the process, is losing the qualities that made it successful in the first place are two examples of a cultural failure. The chief culture officer is charged with making sure this doesn’t happen.

In this role, the executive is kind of a liaison between employees, customers, and top executives, monitoring the ways in which the company needs to change and overseeing the evolution of the corporate culture. In some cases, the job also means finding ways to hang on to key aspects of the company culture even as the business changes.

” [A] company’s culture changes constantly, which makes it a challenge for companies trying to define it and make sure it’s progressing the way they want,” writes Fortune magazine. It’s a job that mixes business with HR with elements of branding and communications.

Does your company have a “chief culture officer”? Is it a job you’d be interested in?

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