Adventures in Freelancing: Diversifying to Build a Successful Business

July 30, 2012  |  

Lots of people are opting to strike out on their own and do freelance work. But the operative word in that sentence is “work.” Building a successful career as a freelancer requires not just the skills that you’re using for the tasks you’re hired to do. It’s providing the right services. There also needs to be a base of clients that want your services.

Steph Auteri, founder of Word Nerd Pro, writes about her adventures in freelancing for BlackEnterprise.com. The key was diversifying the services she offered and the clients she worked with. Among the pieces of advice she offers:

I networked like hell. I maintained the connections I had made at previous jobs, and kept in touch with former editors. I attended industry-specific happy hours. I became active on social media sites like TwitterBrazen Careerist, and LinkedIn. I joined professional organizations, like Freelance Success and the Young Entrepreneur Council. I made the effort to convert these online connections to IRL contacts. I sought out opportunities to collaborate. And before long, the work was coming to me. 

In the end, Auteri says learned a few tricks that have helped her to create a strong business.

For more about Auteri’s efforts to build her freelancing business, and a few takeaways that you can use for your own work, visit BlackEnterprise.com.

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