Tweet Your Way to The Boardroom: Social Media and Maximizing Your Job Search

July 30, 2012  |  

LinkedIn

There’s no better or bigger social networking site that will maximize your chances of networking with some of the most influential people in every industry than LinkedIn. With 161 million professional users, this site adds plenty of potential to land your dream job. In this job market, networking is key, and having a profile with a site that adds tons of professionals and professional connections every day pays off in the long-term.

If you don’t already have a profile on LinkedIn, create one for yourself. Use this website like a digital resume (which it is) by uploading your experience, skills, educational background and other important information. Make sure you have an appropriate profile picture, and if you choose to link your personal Twitter account to your LinkedIn account, be mindful of what you say. Many employers use LinkedIn to research a prospective employee’s qualifications and background.

LinkedIn is also a way to network with professionals who have a similar background, are in some of the same professional groups or went to the same college. Those are all great talking points as you try to connect with them and introduce yourself. Try not to connect with those who don’t know you unless you feel there could be some give and take, like a peer relationship. Networking is all about getting what you want, but also being able to offer something, keeping that professional relationship mutual.

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