Who Says Target is Anti-Gay? Retailer Now Carries Same-Sex Wedding Cards

July 16, 2012  |  

If you’re looking for a greeting card for your gay friend’s wedding, Target has you covered.

The Minneapolis Star-Tribune is reporting that Target now stocks cards for same-sex couples:

Same-sex marriages aren’t recognized in most states, but Target stores nationwide are now selling greeting cards to celebrate them.

Placed on card racks under the headings of “For two special men” and “For two special women,” the cards are adorned with phrases such as “Mr. & Mr.” and “Two very special women, one very special love.”

The cards hit shelves in mid-June, a month after the retailer began selling T-shirts with gay pride themes, and two years after Target drew a backlash for a $150,000 donation it made to a group backing Tom Emmer, the Republican gubernatorial candidate who opposed gay marriage.

Target offers a range of greeting cards that appeal to a variety of audiences, including the lesbian, gay, bisexual and transgender (LGBT) community, spokeswoman Molly Snyder said.

“Target is focused on diversity and inclusivity,” she said.

Hallmark has been selling same-sex greeting cards since 2008, but Target stocks Carlton Cards. The company told the Star-Tribune that they and Target jointly decided to offer “wedding cards relevant for everyone.”

The store hasn’t come out and publicly backed same-sex marriage, but had been known for gay-friendly practices until the company decided to donate to an organization that happened to be in support of non-equal rights back in 2010. Since then, Target has taken very public strides to strip the “Target doesn’t support Equal Rights!” reputation it gained after that donation. They seemed to be ridding themselves of that perception for good until just last week Frank Ocean’s manager, Christian Clancy, cited that donation and accused Target of discriminatory practices after they refused to shelve Frank’s pre-released album. Target swiftly denied the accusation in a statement to Billboard Magazine and Clancy apologized calling his initial comments, “a knee-jerk reaction”.

Target may never live down it’s “anti-gay” reputation no matter how unwarranted, but it looks like anyone looking to pull the gay card on them should at least check their greeting card section first.

What do you think of Target selling same-sex greeting cards?

Follow Alissa on Twitter @AlissaInPink


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