It’s Happening: Bounce TV, The First African-American Broadcast Network, Launches in Detroit

July 13, 2012  |  

Bounce TV has gotten the ball rolling in cities across the country including New York, Los Angeles, Washington, DC, Philadelphia and Atlanta. And now, the first ever broadcast network specifically targeted to African Americans is coming to Detroit’s ABC affiliate WXYZ-TV this fall.

According to a Business Review press release, with its new position in Detroit, Bounce TTV will now reach 75 percent of African American homes and almost 55 percent of the total households in the US.

“We are thrilled that Bounce TV will be seen on such a strong station as WXYZ in such a critical market as Detroit,” Jeffrey Wolf, Bounce TV Executive Vice President of Distribution said in a press statement.

WXYZ reaches over 1.9 million households in nine counties in Detroit’s television market. Bounce TV will target African Americans between the ages of 25-54 with a mix of original series, theatrical motion pictures, documentaries, specials, faith-based programming, live sports and off-net series.

“Bounce TV is a very meaningful programming option for our digital spectrum and an ideal way to serve the 390,000 African-American households throughout Southeast Michigan,” Ed Fernandez, the E.W. Scripps Divisional General Manager and WXYZ-TV Vice-President and General Manager said in a press statement.  “We are delighted to be their exclusive home in Detroit.”

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