Oprah’s Book Club Is Back And Going Digital!

June 2, 2012  |  

Don’t ever count out a media mogul!

Just when you all thought she was ruining her brand with OWN (and yes, some of you do think that so don’t front), Oprah pulls a rabbit out of the hat: she’s bringing back “Oprah’s Book Club.”  That’s right, one of her most popular creations is finally being revived after being placed on serious hiatus since her talk show went off the air.  This time, things are going to be a bit different since she no longer has the talk show.

Oprah’s Book Club 2.0, as it will now be known, is going to be interactive and online book club.  In a video she made from her office in Chicago, she explained why they were revamping the book club from its old format:

“This is way different from the old book club because as we know, there are so many new ways we can read and discuss and get together and connect these days.”

The first book for Book Club 2.0 is Wild by Cheryl Strayed and Oprah said this book was the main reason she decided she needed a book club again. You know how Oprah gets excited about reading and books she deems great.  Wild is the real life story of one woman’s 1,100 mile traveling journey…on foot. Real life story, huh? I bet the team researched it so there wouldn’t be another James Frey situation (remember he’s the one who wrote A Million Little Pieces which turned out to be a million little lies but Oprah didn’t know until after she’d named it a Book Club choice of the month).

If you pick up the book via e-reader, you can expect lots of extras such as notes from Oprah on certain portions of the book that stuck out to her.  The author will also be taking questions online at some point and an interview with Oprah and Cheryl Strayed will air on OWN July 22nd.  Oprah’s Book Club 2.0 officially launches on Monday at noon.


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