Equaling The Playing Field: Black Techies Create Online Advertising Network

June 1, 2012  |  

by R.Asmerom

As we all know, the online space provides a world of opportunity for tech specialists who know how to generate traffic and command eyeballs for advertisors. But what we are less aware of is the idealogy that governs decisions by advertisors and how they handle the “urban” markets. Through their years of experience, Dawn Ali and Curtis Love understand how the playing field is not equal when it comes to how advertisers handle different demographics, which is why they teamed together to create IncreaseTraffic.co to cater to Black businesses online.

The idea for IncreaseTraffic.co was created when [Dawn] noticed that black websites/publishers weren’t treated or paid the same. The idea ascertains that black websites with higher traffic than websites that appeal to white individuals are not paid as much by advertisers, and it has become increasingly a challenge for anyone to profit online…especially black sites.

Ali is an internet marketer and website administrator who is best known for The Dawn Ali Network and the forum Loving My Sistas. Curtis Love is a website designer and programming specialist whose specialized in SEO techniques. IncreaseTraffic.co includes its own ad server and caters specifically to the African-American market. The teams’ goal is to increase the money-making opportunities for Black websites and blogs. According to BlackNews, the site is already ranked in the top 100,000 websites in the world based on Alexa traffic ranking site.

Read more about this new venture at BlackNews.com

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