A Family Affair: Financial Blogging Twins Talk Business Success

May 11, 2012  |  

If you’re having a bit of difficulty with your savings plan, maybe you can benefit from a meeting with financial twin divas Tai and Tarin Perry. The two offer a powerful combination of tips and advice for saving that is bound to improve your bank account. Black Enterprise reports that the Chicago natives were born into a family of seven, and their mother’s thrifty spending early on to make a way for her large family helped them to realize the value and importance of saving. They have turned their financial savvy into the popular blog DoubleSavingDivas.com. The site receives over 44,000 unique viewers a month and has been featured on shows hosted by Rachel Ray and Nate Berkus, as well as “Extreme Couponing” on TLC.

The Perry twins first decided to run their blog after realizing that there were limited voices online to economically encourage and uplift African Americans.

“Before anyone else can help us we need to first learn how to help ourselves,” the twins said to Black Enterprise. “In helping ourselves the key is to have a new vision of what our money is and what it is to be used for. Once we realize this understanding we will no longer have to wait for someone to open up a door for us.”

They believe their site offers a unique take on financial knowledge. Not only is it from the point of view of two African American twins, it provides knowledge on coupons and store deals and explains how to use them in every day life.

“We tell about our successes as well as our failures in hopes that people would be benefited by both,” they disclose. “Our strategies have been tried and have been proven to be successful over time. Our techniques are very doable and we strive to take complex concepts and make sure that anybody can put them to use.”

In the future, the twins plan on producing an Internet based show entitled, “Let’s Save Money.” They also release that there may be a reality show and possibly a book later down the road. With all of their business success, their only regret is that they didn’t start sooner.

“Once you have a vision don’t hesitate to take the necessary steps in making your vision into reality sooner rather than later,” they advise. “While working a 9-to-5 career, we had to take the necessary steps to incorporate our blogging into our already busy schedules. We couldn’t allow being a wife, mother, and career woman stop us from pursuing our passion in building our brand.”

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