In only a matter of a week, Alexis M.’s petition to boycott “Basketball Wives'” spinoff “Chad and Ev” has gone from 691 signatures on day 1 to 17,546 and counting, and now the creator is ready to turn up the heat.
Initially, the goal was simply to have supporters sign the petition and send e-mails to VH1’s CEO, now Alexis is attempting to not only hit Chad and Evelyn where it hurts but the entire network by going after its advertisers. She’s asking those who want to see this program off the air to send letters to companies that support the show through advertising or to stop buying these company’s products all together. Advertisers include Summer’s Eve, Garnier, Twix, Progressive Insurance, Bounty, Pepsi, Proactiv, General Motors, and Burger King, who Alexis reached out to personally. In a petition update, she wrote:
“I’m currently waiting on Burger King’s president to return my phone call. I sent him all the video footage of the ‘Basketball Wives’ violence. Burger King didn’t even know what ‘Basketball Wives’ is. The secretary was polite enough to view some of the video footage of the violence.”
There were reports that all of the organized backlash that’s come against the show since Jennifer Williams announced her lawsuit was prompting VH1 and Shed Media to file a counter suit against her for contract violations regarding bad mouthing the series and doing press without permission, but Alexis says she’s contacted VH1 and found out those rumors were false. So, without any official word from VH1 or Shed yet on these movements, it’s hard to tell what will come of the efforts but VH1 has to be just a little bit—or a whole lot—nervous about losing their “Basketball Wives” empire at this point.
Will you boycott products from these advertisers that support the show?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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