Black Radio Continues Decline: Two Stations Merge in New York
by R. Asmerom
Black radio has been slowly shrinking in the United States, and today, two legendary Black stations, WBLS (107.5 FM) and WRKS (98.7 FM, Kiss-FM), announced that they will merge to become one. Due to the struggles of the stations and their parent companies, Disney was able to buy 98.7 Kiss-FM in a $96 million dollar deal, and has leased its frequency to ESPN radio. The historical Black-owned company Inner City Broadcasting, which experienced financial decline, recently sold off WBLS to YMF Partners.
According to New York Daily News, each station averaged about 1 million listeners per week. But ratings may soon be affected by programming as the merger will mean that popular syndicated hosts Tom Joyner and Michael Baisden will not be carried. However, Steve Harvey’s popular morning show will continue to be broadcast.
Read more at New York Daily News