Black-Owned Website Celebrates A Decade of Black Roots, Positive Media Images

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As celebrates its 10 year anniversary, it recognizes a decade of helping African Americans trace their lineage and its positive impact in the media. In its time, it has played a large role on shows such as NBC’s “Who Do You Think You Are?,” CNN’s “Black of America series,” and most recently PBS’ new show “Finding Your Roots” with Henry Louis Gates.

“The rise of reality shows has been great in many ways,” the site’s president, Gina Paige, said in a statement. “The work we’ve done with shows like Finding Your Roots is positively changing the way people see themselves and the way they interact with their families. This is the REALITY I want to see in my people and our communities.”

The black-owned site was founded by Paige as well as scientist Dr. Rick Kittles. Together the two created a DNA-based method for African people to trace their roots around the world. It was the first site to establish a market for African American consumers in the early 2000s. Although the heritage tracing industry has grown over the years, still boasts the largest collection of indigenous African DNA with Dr. Kittles leading the DNA matching analysis. Today it is still the most accurate and reliable site.

For Dr. Kittles, who has spent years researching African genetic variation, it’s an accomplishment he never thought would be possible.

“I never imagined that my passion for African history and the movements of its people throughout the world would have one day manifested in a much-needed consumer product among African Americans,” he said.

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