Q&A: Life Enrichment Consultant Talks Branding and Business Empowerment
These days it’s very hard to sell an idea in publishing. How did you go about getting a book deal and what should entrepreneurs know about selling an idea?
It’s difficult to sell an idea in general. The way that I teach branding is more of an attraction. I don’t teach traditional marketing, I teach brand elevation and attraction. By elevating your brand, it’s more visible and people see it. If it’s the right message, it becomes magnetic and people start asking to work with you and to take on your project. That’s the approach I use in helping people develop a proposal. I do things differently and get different results.
The key to branding really is learning how to stand out. Standing out isn’t always being radical, it’s about knowing your audience, your need and knowing exactly what you offer that meets that need in a brilliant way.
Your company does a lot of work solely based on a partnership model. How has that strategy helped ME Unlimited thrive?
It’s been great, because you can go fast alone or far together. We have great partners like HP, Office Depot and Delta Airlines. If you’re aligned with major corporate partners it helps elevate your impact and your reach. A successful partnership has a mutual interest that serves to help each other’s objectives. You want to look at ways that will help with both of your bottom line revenues.
You spend a lot of time helping other people with reinvention and reaching their dreams, what is something else that you want to achieve in your own career?
I always want to have a dream that’s unmet. There’s a dimension of dreaming needed for joy, there should always be something that you’re looking forward to. My dream for ME unlimited is for it to become a household name. If there is a woman with a leadership need — spiritually, personally, professionally, and entrepreneurially — ME Unlimited is where they go. My hope is that it will produce women who are team builders, fearless about asking for what they deserve and negotiating for what they want. Beyond writing more books, ME University and continuing to build a speaking platform that impacts people around the world —I want to develop a T-shirt line. It’s a different business model, but it’s something that I look forward to.