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Stronger, Longer Hair Challenge

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Take the Healthy Hair Survey

I know a lot of women are so focused on “What products make my hair do this” and “What products make my hair do that?” It can get overwhelming and sometimes we can lose focus. A lot of times we focus on styling products versus a solid foundation with a great shampoo and conditioner.

The foundation to healthy hair is making sure your hair is properly washed and conditioned. As Black women, our hair texture doesn’t require us to wash on a daily basis. I even know some women who wait 2+ weeks in between washes. We should definitely wash more than that. The elements of the weather and so many other things factor into hair that needs to be cleansed. When you sweat and put product after product on, you can have so much buildup on your hair and scalp. You have to thoroughly cleanse your hair and scalp to remove all of that build up and allow your scalp to breath and promote healthy hair growth.  After shampooing, follow up with a conditioner (or even a deep conditioner if you’re in for a treat!) and finally rinse with cool water to close the pores and give your hair an added shine.

Optimum Care’s Replenishing Shampoo and Fortifying Conditioner are a great duo. The shampoo cleanses and replenishes dry hair and aids the conditioner in finishing out the job of providing breakage reduction for stronger hair. I use both as a pair when I have product buildup and I have been sweating a lot (OMG it’s hot in ATL). If I haven’t put a lot of product in or I am washing after a couple of days, I co-wash (conditioner wash). I use a conditioner and put it all over my hair and then finger comb to detangle and spread the product. This helps my hair stay moisturized and it helps my hair look even better when I put the styling product on.

How often do you wash your hair? What routine have you found that works for you?

Join the Optimum Stronger, Longer Hair Challenge! Complete the Hair Survey and share your experience in the challenge by commenting below or tweeting us @MadameNoire with the hashtag #StrongerLonger for your chance to be our weekly winner and score amazing Optimum Care products!.

We are looking for the most engaged users. Participate in the challenge, send us your questions… and we could feature YOU on Madame Noire! At the end of the challenge, three Grand Prize winners will receive a salon experience, tons of Optimum Care product, and the opportunity to serve as an Optimum Care blogger. Join us!

Feel free to e-mail us at

Congratulations to our first winner Dionne N. We will be selecting our 2nd winner shortly!

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