Can’t Stop, Won’t Stop: What’s Next for the Soul Train Brand?

February 22, 2012  |  

WASHINGTON (AP) — Before the death of Don Cornelius stirred pangs of “Soul Train” nostalgia in the American public, a group of black entrepreneurs already had begun working to revive Cornelius’ creation and carry it beyond line dances at parties and television reruns.

What, exactly, can be done with “Soul Train,” given that it lasted nearly four decades and is considered an American institution, even though there hasn’t been a new episode in six years? Will the soul of “Soul Train” carry on, or drift into history?

Soul Train Holdings LLC, the entity created by NBA legend and entrepreneur Earvin “Magic” Johnson when he bought the “Soul Train” library and brand last year, has a lot of ideas. Among them are bringing a “Soul Train” variety show back to television, CEO Kenard Gibbs told The Associated Press. There have been discussions with writers about taking “Soul Train” to Broadway, Gibbs said, and also in the works are film opportunities, potential book deals and, in 2013, the first “Soul Train” cruise.

Find out what’s next for Soul Train over at theGrio.com.

 

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