Can’t Stop, Won’t Stop: What’s Next for the Soul Train Brand?
WASHINGTON (AP) — Before the death of Don Cornelius stirred pangs of “Soul Train” nostalgia in the American public, a group of black entrepreneurs already had begun working to revive Cornelius’ creation and carry it beyond line dances at parties and television reruns.
What, exactly, can be done with “Soul Train,” given that it lasted nearly four decades and is considered an American institution, even though there hasn’t been a new episode in six years? Will the soul of “Soul Train” carry on, or drift into history?
Soul Train Holdings LLC, the entity created by NBA legend and entrepreneur Earvin “Magic” Johnson when he bought the “Soul Train” library and brand last year, has a lot of ideas. Among them are bringing a “Soul Train” variety show back to television, CEO Kenard Gibbs told The Associated Press. There have been discussions with writers about taking “Soul Train” to Broadway, Gibbs said, and also in the works are film opportunities, potential book deals and, in 2013, the first “Soul Train” cruise.
Find out what’s next for Soul Train over at theGrio.com.
More on Madame Noire!
- True Life: I Knew He Wasn’t Into Me When…
- Terrence Howard Says His Wife Is Ruining His Career
- Why Are You Hiding Your Boos? Celeb Women Who Are Always Acting Single
- Dealing With Drama?: How To Know When It’s Time To Go
- Does the Academy of Motion Pictures Need Affirmative Action?
- Friends & Lovers: What To Avoid When Introducing Your Guy To Your Girls
- Wild Thang: African Print-Inspired Fashions for Head to Toe
- Why Did I Get Married?: The Trouble With Marrying Too Young