Entrepreneur Profile: Elaina Watkins of Skincare Line Blue Marble Body Care

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MN: What were your first steps in starting your business?

EW: I reached out to my accountant, business professionals, and friends who were business owners to learn of the steps I needed to take to start a business. I also enrolled in the entrepreneurial training program though Operation Hope to get a deeper understanding of what I should do and should not do when incorporating my business.

MN: What is a typical day like for you?

EW: A typical day involves analyzing data of some sort, ranging from sales, customer feedback, website traffic, etc. It includes developing and implementing strategies based on those reports. I also don’t go a day without reading business literature of some sort whether its articles or books. It is the best way to get fresh ideas when you are feeling “stuck.”

MN: How large is your staff?

EW: We currently have a staff of 3.

MN: How long did it take between conceiving your business plan and getting to the point where your business became a self-sustaining full time business for you?

EW: I was actually operating my business before my business plan was complete. I am glad I completed it during the initial months of running my business, however, because there were certain aspects of my business that I needed to give more attention to. Completing my business plan helped me do that. Although systems and strategies are constantly changing as we learn and grow which made my business plan obsolete the moment I completed it, it provides a good framework to follow.

Marc W. Polite is an award winning writer from New York City and the founder of Polite On Society. Follow him on Twitter: @marcpolite

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