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Hey, All!  The “Behind the Click” series continues  with a profile of Pauline  Malcolm.  As Senior Vice President of Sales at StyleHaul Inc, Malcolm provides expert insight into what works and what is next in social media advertising.

Current Occupation: Senior Vice President at Stylehaul

Favorite website: I have many but my favorite is Twitter as it pulls in all of important websites and writers that I read as a constant stream and helps me keep my finger on the pulse.

Favorite read: A Taste of Power, A Black Women’s story; powerful book about the first black woman who led the Black Panther Party.  This book left an indelible impression on me as far as female empowerment and leadership.

Recent read: Steve Job’s biography, Steve Jobs

2012′s ultimate goal: Surpass my donation goal for my charity, The Possibility Project

Quote Governing Your Mission or a Quote that Inspires You: Never give in, never give in, never; never; never; never – in nothing, great or small, large or petty – never give in except to convictions of honor and good sense” by Sir Winston Churchill

Twitter handle: @paulinemalcolm

LDC:What was it like attending Baruch College?

PM: The experience was enriching, challenging and mind opening.  The student body at Baruch boasted up to 200 countries so I was constantly exposed to many different cultures and point of views which made my collegiate years very exciting.  The diversity of the school helped me enhance my social skills and how to relate to different people which greatly helped me in dealing with people in business today.

LDC: What sparked your interest in computer science?

PM: I was always fascinated by innovation and building new things.  The internet revolution was starting while I was in college, circa 1994/1995 and I was blown away by entrepreneurs entering the commercial web space and creating game changing companies like Netscape, AOL, etc.  I wanted to embrace this new phenomenon as it was happening so I decided to add Computer Science as a minor but kept marketing as a major to ultimately learn the front end and back end of a tech business.

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