La La Anthony Debuts “Motives for La La” Cosmetics

February 3, 2012  |  

Be sure to look out for La La Vasquez Anthony’s new cosmetics line, “Motive for La La.” According to CBS Miami, the former MTV VJ and wife of basketball star Carmelo Anthony has partnered with Loren Ridinger’s Motives cosmetics line to create a brand that specifically focuses on the cosmetics needs of African American and Latina women.

“Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably,” La La stated at the debut.

The brand debuted Thursday morning at the American Airlines Arena in Miami. Global Grind reports the launch took place in front of a crowd of 20,000 with several celebrities in attendance including Kim Kardashian.

“Motives was a brand I created 2 years ago and La La has always loved the brand but said we’re missing a market we should cover,” Ridinger told CBS Miami.

La La’s products are currently sold on the Motives website which hails the line as the “perfect blend of runway and everyday styles with products uniquely-formulated for every shade of today’s modern woman.”

The line features eight products: lipsticks, lip shines, eyeshadows, blushes, foundations, mascara and eyeliners. La La and Ridinger have ensured that their prices are lower than the competition, namely MAC and Bobbie Brown in efforts to “reach the masses.” Prices range from $10-$40.

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