New Jewelry Line Seeks To Inspire, Recruit Women Entrepreneurs
There’s nothing wrong with a little hustle when you face mounting financial responsibility and a stagnant income as you try to make ends meet. Many women looking for extra cash may first think of personal businesses such as Avon and Mary Kay, but for those of you not into selling make-up, maybe you’ll find jewelry is more your thing. New jewelry start up Chloe + Isabel is helping to give women an entrepreneurial set up with minimal investment.
The new company was founded by Chantel Waterbury, who has 15 years of experience in the corporate jewelry industry. Waterbury’s jewelry designs have been seen in stores from Kenneth Cole, Nordstrom and Macys to Gap Inc . and Kohls, to name a few. The name stems from the company’s “friendship philosophy–” two best friends who are different in their own ways, but joined together by a love for jewelry. The company has already earned several accolades and was included in Business Insider’s list of “20 best new startups of 2011.”
Isabel + Chloe features various rings, earrings, bracelets, necklaces and more in various collections including “modern metals,” “novelty,” and “natural glam” that can be bought online or through a personal merchandiser.
“It gives women a chance to be businesswomen without taking a big risk,” Anne Hess, a merchandiser with C +I said.
Hess has worked in marketing, advertising and sales for over 20 years and is excited to recruit women entrepreneurs for the new jewelry company.
“I get to engage and socialize with the women in a way that is so different than retail… I actually get to know my clients at trunk shows and help them find jewelry that fits their personal style,” featured merchandiser Jordan says on the C +I website. The 22-year-old made $400 on her first trunk show in 3 to 4 hours.
C + I merchandisers earn 30 percent commission from all personal sales. New merchandisers are given a starter jewelry kit, 50 percent off purchases to build a display collection, leadership training that continues as employees advance, free jewelry for the first 90 days and a personalized online boutique.
“It doesn’t matter if someone is currently working, is a student, or wanting to replace a full-time income,” Hess said. “I will help them to achieve their personal goals.”