PinkBoss: Empowering Women Via Entrepreneurship

February 16, 2012  |  

I recently learned about PinkBoss through one of their former clients who had nothing but rave reviews for them, and I’m a fan of anything that encourages entrepreneurship.  Their mission is to empower women to become economically self-sufficient through entrepreneurship, and they can help take your business idea or startup business to the next level while also providing tools and services to manage the business once it’s up and running. They’ve also got a great free resources section on their website to help prospective entrepreneurs get started.

A self-proclaimed “multi-entrepreneur,” Parker balances family and entrepreneurship with flare and a style all her own.  Garnering the attention of aspiring female business owners, Parker, along with her husband, created PinkBoss, Inc, a one-stop business boutique for women in need of that extra push of support from branding and marketing to website development.

Her mission and purpose is to empower women to use their passion and skills to generate income that will allow them the flexibility to do what they love every day.   Parker has taught several entrepreneurship workshops and is currently teaching her first curriculum, “The Pink Princess Guide to Entrepreneurship,” in the metro Atlanta area.  She credits her success to community involvement, which landed her the opportunity to facilitate the Black Enterprise Youth Entrepreneur Conference in both 2010 and 2011.

TB: What was the inspiration behind starting ThePinkBoss?

VP: I started PinkBoss, Inc because I wanted to become a resource for female entrepreneurs that offered business services as well as consulting.

TB: How many partners and employees do you currently have?

VP: I currently have 3 employees and I am launching my Internpreneur Program and hope to have 5 interns by February 1. Our Internpreneur Program is a 4 month internship with PinkBoss, Inc offering 12 weeks of business development and compensation of over $5,000 in business start up services to assist them with their business ventures after the completion of our program.

TB: What is your ideal client profile in terms of the type and stage of business they’re in and background of the founder(s) (for example, first time entrepreneurs with a corporate background starting service businesses)?

VP: My ideal client is a woman that has a business venture in mind but needs that extra push to take the next step. She is lacks the resources and direction to achieve her goals and we are able to assist her through consulting and business services.

TB: What is your best client success story?

VP: One of my clients was on the fence about starting her business. She has a great job but was not happy with her daily routine.  After a few weeks of accountability meetings I was able to assist her with a strategic plan in starting her event planning business while still working her full time job. She recently called me in tears because she is booked for the next two months and thankful that PinkBoss, Inc helped her jump start her business idea.

TB: What’s your favorite business-related mobile app?

VP: I have two Evernote and Square. Evernote allows me to capture my thoughts, notes articles and more and sync on my iPad, iPhone and desktop. Square allows me to obtain payments while out of the office and at vendor events. It has increase my sales by 20% in only a few months.

TB: What are your favorite business-related web services (e.g. mailchimp, wordpress, wufoo, etc.)?

VP:

  • Jotform ~ Allows me to create web forms instantly
  • Mailchimp ~ Auto responder, list management and email marketing in one. I use this service often
  • Hootesuite ~ Monitors my various social media platforms and allows me to schedule my team to assist in scheduling social media content
  • Safe Sync ~ Service backs up files on my computer and allows me access to files remotely
  • CRM Zoho ~ Keep track of resources, potential clients and campaign conversions.
  • Google Analytics ~ Best kept secret of small business owners. Allows me to monitor the visitors to my website and create marketing strategies based on reports.

TB: What sets your company apart from other biz dev service providers?

VP: Our focus is on the advancement of female entrepreneurs. We offer business consulting services as well as business and brand development services all things needed to create a sustainable business.

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