New Beer Company Is For The Ladies Only

January 27, 2012  |  

If Budweiser or Miller Lite simply isn’t your thing, maybe you’ll be willing to try the beer that sports a black cocktail dress label and comes in a holder shaped like a purse. With its cute, pink and black color design, it could only be Chick Beer, the new beer as the company says, is “created by women, exclusively for women” who are “fun-loving, smart and independent.”

According to the Chick Beer company, women in the US drink 700 million cases of bear each year, a quarter of all beer consumed. Yet this demographic of beer lovers seems to be ignored by beer companies. To respond to the gap in marketing, the company attempts to represent all facets of womanhood, and show the ladies that beer isn’t just for the boys.

“I’m a wife, daughter, sister and mother of five daughters,” owner Shirley Leffler said to the Packaging Digest. “Why wasn’t there a beer that shouted out to me? I’m a woman who enjoys drinking beer.”

When asked if its marketing is sexist, the website acknowledges that they are not designed for with men in mind. Its slogan boasts, “witness the chickness!” “Sorry guys, but you have hundreds of choices that are made for you,” the website says.

So far the beer is distributed in three states: Maryland, where it was born, Indiana and Idaho. Similar to any other light American fare beer, Chick Beer has only 97 calories and 3.5 carbs per bottle.

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