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Apparently that whole Rihanna, n****, b****, magazine fiasco went in some writer’s ears and right out the other, because here we are two weeks later with another similar situation. Ignorant in more ways than one, Gawker blogger Seth Abramovitch decided to post about Kanye’s twitter rant two nights ago and the design company he announced plans to launch. He wrote:

“DONDA will be your everything. Just you wait and see. And what is DONDA? It’s an acronym for Dis Original N**** Dresses Aight.”

P.S. the asterisks are for us, he actually spelled out the word and it didn’t have the strike through the text as it does now. So, yeah, ignorant, as I said. After a little push-back, Ambramovitch decided to issue this sorry apology:

“*DONDA is actually the name of Kanye’s deceased mother, not the acronym above, which was meant to be the kind of thing Kanye would make up in a late-night creative writing fit, but has offended many people. So sorry, to everyone who was offended, and for the confusion. Sorries all around!”

Well, sorry doesn’t always cut it. According to The Observer, Ambramovitch is now out of a job. When the publication asked editor A.J. Daulerio whether the writer was let go, he confirmed: “Yes, he was fired.”

I don’t think publishers are taking chances with these types of incidents anymore.

What do you think about this situation? Did Gawker do the right thing by firing him?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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