Kanye Launches Design Co., Names It After His Mother

January 5, 2012  |  

If you think you have what it takes, or could actually stomach working for Kanye West, here’s your chance.

Last night the rapper/fashion designer/inventor? announced plans to launch a design company named DONDA to develop products and services that “marry our wants and needs.”

“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce their dreams and ideas,” he wrote.

“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers.

“DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford,” he said. “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.”

Kanye’s passion for his new idea is undeniable and he’s also pretty proud of the company’s name.

“I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!” he wrote. “The name of the company is DONDA.”

Just be warned. Kanye revealed the details of the new company amidst a three-hour twitter rant on missed opportunities, closed doors, and fronting his owm money to pursue his passions, so he’s still the same old Ye. Nevertheless it’s cool to see him thinking outside the box like this and honoring his mother’s memory at the same time. He also told anybody who wants in on the team to drop a line to contactDONDA@gmail.com.

What do you think about Kanye’s idea? Can he pull it off?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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