“Mompreneurs” Take Over the Invention Realm
Moms have always been the epitome of resourcefulness. If they have a problem with their child, somehow they have always been able to find a way to solve it and with the growth of the Internet and social media, mom ideas have become unstoppable.
“Someone will say they’re having a problem and they can’t find a seamstress, and someone else will say, ‘I have someone who helped me,’ ” Tamara Monosoff said to The New York Times. She created her invention, a device to stop children from unspooling toilet paper, eight years ago before the internet made sharing ideas so easy.
“It’s instantaneous, whereas for me, I was looking in the Yellow Pages.”
To save moms from going through the same difficulty she had in trying to figure out how to market her product, with virtually no resources to help her, Monosoff founded Mom Invented.
She has 6,000 Twitter followers and a website community of almost 20,000 mothers. Her company works to help “mompreneurs” by licensing and selling products under the Mom Invented brand.
“Whether they have a business background or not, they have their whole life experience to bring to the table,” Monosoff said. “That’s what I love. They’re not constrained by business jargon or business concepts. They’re like, ‘I’m making this thing; how do I sell it?’”
Monosoff is not alone in making big moves on the mommy front. Heather Allard created the Swaddleaze and the Blankeaze, two products she thought of when her baby daughter kept wiggling out of her swaddling blanket while she slept. Her inventions are little wearable baby blankets that keep the child in place.
At first, it seemed like her invention was a waste of time and money. In total she spent about $50,000 to market her product. But when she sold the rights to the product for six figures in 2008, things began to look up. Later on in the year, she founded Mogul Mom, an advice website for business driven moms.
For moms today with a solution to a common mommy problem, the sky is the limit and the answers to marketing products are only a click away.