Taylor Swift Ad Banned for Excessive Airbrushing
Just in case someone actually thought their lashes would look like Taylor Swift’s do in a new Cover Girl mascara campaign, Proctor & Gamble (P&G), the manufacturer behind the brand, pulled it.
In the ad for CoverGirl NatureLuxe Mousse Mascara, Taylor’s eyelashes have been enhanced to look even fuller than natural, causing the National Advertising Division (NAD) of the Council of Better Business Bureaus to rule that the ad was misleading.
The NAD asked P&G to verify claims that the mascara has two times more volume versus bare lashes and is 20 percent lighter than the most expensive mascara. The division also noted “implied messages” that consumers who use the product “would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara]…without post-production enhancement.”
I’m all for truth in advertising, but I don’t think anyone really expects their eyelashes to look like the ones on the models in print ads. Taylor’s lashes actually look less enhanced than some I’ve seen in other advertisements. Maybelline better watch out next.
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.