From Stylist To Fashion Creator: Q&A with Shavonne DeAnn

December 21, 2011  |  

What is hardest in your opinion about being a designer?

I think the hardest thing about being a fashion designer is trying to get your name out there to get noticed. It’s especially difficult for African-American designers, even though we spend millions in the apparel market. As a new designer, you have to always consider what makes you unique from the next designer? Being innovative and keeping things creative is the fuel behind my design philosophy.

Many of your outfits vary from flashy to conservative. How do you keep your design ideas fresh?

My design ideas are reflective of me, so I guess I’m flashy and conservative. I like to create variations of classic designs that can be used from season to season or paired with more statement pieces. However, I would describe my up coming collection as “conservative-Hot.”

What do you think will garner the most attention from your Spring 2012 line?

I am so excited about this collection. I think how I apply a twist in design to classic silhouettes, and my color and fabric choices will be an unexpected surprise for Spring. With this collection, entitled “Vintage Candy,” I’m stepping outside the box, and adding new looks from what I have previously introduced. I love interacting with my customers so I can’t wait to hear their feedback in response to the new line.

What advice would you give to other designers?

To never give up! Be passionate about what you are pursuing, then go for it. Most importantly believe in your abilities and have faith to know that there’s a light at the end of the tunnel. It’s a long road ahead but know that what you attract and put out, you’ll get back, so always stay positive. Think BIG, but start small.



Marc W. Polite is an award winning writer from New York City and the founder of Polite On Society. Follow him on Twitter: @marcpolite




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