From Stylist To Fashion Creator: Q&A with Shavonne DeAnn

December 21, 2011  |  

Looking at your video, you have a very assertive way of getting publicity for your clothing line. What made you take that approach?

I needed to launch my collection with little to no money and to put it in front of people’s face without breaking the bank. So one day my boyfriend and I were brainstorming ideas and we came up with crashing New York Fashion Week. Since my personality is one of a go-getter, it was the perfect thing for me to do. NYFW was the place to be noticed because it was crawling with all of the people I needed to meet like fashion bloggers, celebrities, buyers, stylists, and media. It was the perfect plan for me to get noticed and although I was unsure of how it would all turn out, I’m so happy I did it!

More importantly than garnering the attention for my designs, I was able to show other young women that whatever it is you want to accomplish in life go for it! Turn your dream into reality by any means necessary and make it happen! As African-American women, we have to transition our passions into businesses and reclaim our piece of the American dream.

Describe your experience at Fashion Week. What was the most thrilling moment?

I am so glad it’s documented on video because with all the emotions I was feeling it quite possibly could have been a blur. As I approached the steps of Lincoln Center, my adrenaline kicked in and I felt like I was in slow motion. It’s a defining moment in your life when you put all your dreams on the table, available for the world to see. You just feel so exposed, but I trusted myself and believed in my talent, and after touching that last step to enter Lincoln Center, I just projected my voice to let people know I am here, and here are my designs. As soon as I hit the corner I was swarmed by photographers, bloggers, buyers, and media. It was an amazing experience and so very cool! On top that, I met fashion icon June Ambrose, and Ty Hunter, stylist to Beyonce. It was insane!

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