Will ‘Meet and Seat’ be a Jetsetter’s Dream Come True?

December 14, 2011  |  

We all know that feeling of anticipation or downright fear we feel when we’re flying solo and waiting to see who’s going to sit next to us on the flight and how annoying they will be. A New “Meet and Seat” service from KLM Royal Dutch Airlines plans to eliminate that anxiety by allowing passengers to use their social media accounts to pick seatmates based on similar interests.

The service will be available to all passengers checking in online, allowing travelers to link their Facebook and LinkedIn profiles to their check-in information and play matchmaker from there. Travelers can also choose whether or not to make their profiles public.

The option sounds cool in theory, but some are questioning whether this is something passengers would even use.

“What has made KLM, already well-known for quirky social media campaigns, think this is something passengers really want as opposed to a service the airline believes they might want,” asks Tnooz.com.

“Of course, passengers don’t have to link up their profiles if they’re not interested but what if they play along and end up with someone who just wants to make a sales pitch. You have to wonder how many people will be willing to take that chance.”

The quick downfall of AirTroductions’ business networking/matchmaking flight service also suggests this option might be a bust. It’s founder, Peter Shankman, says the company was purchased by a group of investors in 2006 and adds, “I’m pretty sure they closed it.”

Meet and Seat is expected to be available early next year. What do you think? Would you check in with your Facebook/LinkedIn profile to find the “perfect” seatmate or will you take your chances the old-fashioned, computer-generated way?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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