Plum District Makes Stay-At-Home Moms A Digital Marketing Force
By Charlotte Young
If you haven’t heard about Plum District, you’ve been missing out. Often called the “Groupon for Moms,” it’s the West Coast based deal site that employs hundreds of moms with the belief that mommies know what mommies want. Fast Company reports that this innovating company just secured $20 million in funding and is changing the way local sellers can use digital marketing to gain business.
The company has only been around for two years. But although it’s rather new among the Silicon Valley’s host of major corporations and big money players, Plum District has just acquired two other companies. One of its acquisitions is Doodle Deals, a deal-site for parents that gives Plum District a presence on the East Coast. The other acquisition offers an interesting business move—Chatterfly, a mobile rewards program that gives customers rewards for supporting local businesses. With its addition, Plum District will now be able to expand additional services to local businesses.
And that’s where the digital marketing magic strategy begins. At the head of the revolutionary company is CEO Megan Gardner, who envisions transforming her sales team into full-service consultants who will work to implement a host of digital options and strategies to local merchants.
Gardner’s team of over 200 sales representatives in over 27 markets across the nation aren’t your average Avon or Mary Kay lady and Plum District isn’t just recruiting the everyday stay-at-home mom.
Many of the company’s recruits are women with high experience in PR and marketing fields who have simply left the workforce to take care of their children. These women want to work for Plum District because it allows them the option to continue the job they love with the flexibility to work on their own terms.
“These women are salespeople,” Gardner tells Fast Company. “They care about the money, bonuses, and making targets.”
With the new digital ideas, the moms will be able to work on their iPad as they wait in the carpool line. They’ll be able to create services that empower local merchants and make business even more convenient to customers.