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Gone are the days when you either work with what you’ve got or work out to get what you want. Now instead, some people’s motto is: if you want it, you buy it. As society praises women with curves or plump rears, many women begin to long for the butt of a video vixen. This desire transcends race and status, as we see celebrities like Kim Kardashian become famous for her backside (among other things). What’s the latest cure for women lacking in the derriere? Padded panties…

Known as Booty Pops, these enhancements are invading the rears of millions of women. Chances are, if you go to a club or venue at a city near you, a Booty Pop is also in attendance. Surprisingly, to some women, it is simply an accessory to their wardrobe (think necklace, belt, ring…Booty Pop). And for those who don’t choose to undergo cosmetic surgery, buying butt enhancements is now easier than ever. Now sold in most neighborhood drug stores and even Bed, Bath & Beyond, the path to a ‘video vixen rear’ is just a few miles and $19.99 away.

According to a recent article on The Wall Street Journal Online, Booty Pop’s late-night infomercials urge viewers to “forget about doing endless squats and cosmetic surgery” but instead choose the quick fix and indulge in a Booty Pop. The company is estimated to sell at least 1 million of the product this year.

But Booty Pop isn’t the only company choosing to profit from fake, or should I say ‘added’ butt enhancements. Frederick of Hollywood offers a ‘booty boy short’ and other undergarment brands are adding cushion to panties to enhance the rear, as well.

But before some of you get excited and run to your local Target, the Booty Pop isn’t flattering for all attire. The egg shape foam is visible in silk and other similar material. So there is a chance of you being ‘found out.’

Yet and still, some women are so fascinated with having curves that they are willing to take that chance for a little extra backside cushion. Considering padded panties are on their way to becoming a norm, I have to wonder: what next?

What are your thoughts on Booty Pops and society’s sudden obsession with curves?

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