By Rhonda Campbell
Spending two or more hours a day at social media sites like Facebook, Twitter, LinkedIn and Black in America might not be your thing, but consider this; Nielsen’s “State of the Media: The Social Media Report” notes that on average Americans generally spend 22.5 percent of their time at social media websites. In fact, Americans spent more time at social media networks than they did shopping online, playing online games or reading online content. The sooner you tap into this growing market, the sooner you can expand your overall online presence.
Women Spend More Time Viewing Blog and Social Network Videos
Findings in the Nielsen study also showed that women spend more time than men viewing blog and social network video clips which leads to the next point. Creativity can put you in the spotlight at social networks you participate in. Add video, infographs, pictures and mobile app tools to your social network accounts and you can see a sizable uptick in your account followers. To create an account at a social network generally all you need is an email address, Internet and/or mobile connection. Choose a password that you’ll remember but that’s also complex enough to keep your social network accounts safe from hackers.
Before you set up your social network accounts determine which of your accounts are going to be personal versus for business. Keep the two separate as you’re building and strengthening brand with each social network posts you make. In other words, you’re actually creating an image of what your business does, the ways it helps consumers live better lives, etc. Keep this in mind with each post you write and send. Also think about adding a business logo to your social network accounts. Keep your “about me” content concise and to the point. For example, you could mention when your business was founded, products and services you provide and a favorite compliment a customer shared about your business.
Grow Social Network Account Members
There are a myriad of steps you can take to grow memberships at your social network accounts. For example, you can:
- Sign up for free accounts at websites like Buffer and HootSuite so you can send automatic updates to your social networks (huge time saver)
- Use accounts at websites like TweetChat to post industry or subject specific messages. Use hashtags in messagfes.
- Follow other members who comprise your business’ target audience
- Follow other business leaders in your industry
- Reply to posts that peak your interest
- Use titles and write-ups that provide honest overviews of links you include in posts
- Test links out before sending them to social networks to make sure they work
- Ask intriguing questions in your posts
- Announce contests, discounts, sales your business is running
- Include keywords in your posts so they show up in searches
- Add interviews and business related videos to your posts
- Offer tips related to your business
Remember that each post your make at social networks may be stored by the hosting company (e.g. Facebook, Twitter) until you terminate your account with the company. Therefore, keep your posts professional and in alignment with your business offerings. To avoid coming across as a salesperson consider mixing a few motivational quotes and popular feature news items related to your brand with your social network posts. Also take the time to respond to posts made by other members of social network sites you have accounts at.
Rhonda Campbell, an East Coast journalist, is the owner of Off The Shelf radio and publisher of Long Walk Up and the forthcoming Love Pour Over Me.