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The family and friends of Kalisha Madden are attempting to spread the word about her disappearance on the morning of  November 28th. Madden, 26, was last seen at 3 am on Monday morning leaving her job at the Sting Gentlemen’s Club in southwest Detroit.

Black America Web is reporting that her cousin, Nikia Scott of Washington D.C., has served as a spokesperson of the family in addition to handing out fliers and requesting that people post information about the case on their Facebook and Twitter accounts.

Kalisha’s case is being covered by local Detroit media but national news outlets have yet to cover the disappearance as Scott feels they should.

“It’s very disheartening and frustrating because large media outlets can get everybody looking. Those first few days are the most important time in situations like this,” Scott said.

The family’s frustrations are further exacerbated by the fact that Michelle Parker, a 33 year old white woman who was last seen on November 17, has received significant national media attention in the last month.

Derrica Wilson, co-founder of Black and Missing Foundation, Inc., says there are several reasons why Kalisha’s case is not receiving the attention it deserves, one of them being Kalisha’s occupation as an exotic dancer and the fact that she’s the mother of six children.

“When there’s a missing person of color, they associate the person with negative information. It just seems like our lives are less valued,” Wilson said.

To make a bad situation worse the “stop snitching” sentiment in many black communities and a lack of diversity in larger newsrooms also contribute to the lack of national media coverage for people of color.

According to the FBI, 40 percent of missing persons are people of color, but that percentage is not accurately represented in mainstream media.

Kalisha was last seen getting into a black SUV with three men on November 28th.

You can get more information about Kalisha’s story at BlackAmericaWeb.com.

Anyone with information on Kalisha Madden’s whereabouts should contact Detroit police at (313) 596-1000 or Crime Stoppers at (800) SPEAK UP. People can also leave anonymous tips at Black and Missing Foundation Inc.’s website, www.bamfi.org.

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