A Closer Look at 50 Cent’s Latest Business

September 21, 2011  |  

(Forbes) — Curtis “50 Cent” Jackson isn’t someone who often seems uneasy. He has maintained his unapologetically aggressive stage persona and trademark scowl through myriad battles with other rappers and real physical violence, famously surviving nine close-range gunshots in 2000. But standing on a leather armchair in the Hudson Hotel, 50 proclaims that he’s a bundle of nerves.  “I thought I was supposed to be finished with being nervous in front of people,” he says, addressing the group seated before him. “But for me, this is the most important project I’ve participated in.”  The audience gathered last week to celebrate the launch of 50’s latest venture, an energy shot called Street King. Working in partnership with the United Nations’ World Food Programme, the product promises to deliver a meal to a hungry child for every unit sold. According to the U.N., 50 Cent and his company have already written a check to cover the cost of 2.5 million meals.

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