In Business, Mayweather Pulls No Punches

September 12, 2011  |  

(Michigan Live) — Floyd Mayweather participated in the richest fight in history but his broader impact on the business of boxing outstrips the limits of his massive ring revenues.  Mayweather returns to the ring Saturday night against Victor Ortiz, in a uniquely cross-marketed fight, as he continues to pave uncommon inroads for a boxer.  At age 34, he has defied purported racial limitations, altered the way HBO negotiates contracts, embraced the general public via the Internet like few athletes have, and helped create the most intriguing pre-fight television programming in the sport’s history.  Leonard Ellerbe, Mayweather’s adviser, said boxing business acumen “is the one thing Floyd will never get credit for,” although the advancements were far-reaching enough for the Grand Rapids native to appear on “Dancing With the Stars” and as a participant in “WrestleMania XXIV.”

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