Don’t Call It A Maternity Line: Danielle Brooks Launches Capsule Clothing Collection For Moms
Step into any retail store and you’re likely to find a maternity section filled with clothes only a woman searching for apparel of the temporary sort would wear. But what about the post-partum period? Or even that pre-pregnancy stage when women going through IVF experience enough bloat to add several inches to their waist line? When preparing for parenthood, the last thing any mother has is money to spare — particularly not on clothes. Thankfully, expectant mother Danielle Brooks and clothing line Universal Standard understand the struggle, and they’ve launched a specialty capsule collection to cater to the needs of women pre-, mid-, and post-pregnancy.
FIT LIBERTY (MOM) is the name of the collection which offers a variety of dresses, jumpsuits, tunics, and tops in sizes 00-40 to accommodate a woman’s growing belly and every-changing body. But the story get’s better. If your size goes up or down within a year of purchase, Universal Standard will replace any piece from the Fit Liberty collection in your new size for free — and donate the gently-worn clothing. That means new moms get what they need and so does another woman in need. Now you see why this isn’t just a maternity line.
Besides the feel-good quality of this line, the clothing also looks good and fits good, thanks to its “roomy-where-it-needs-to-be” designs. Pieces can also be worn throughout multiple seasons, with fabrics ranging from modal and elastane to cotton and viscose. And since the collection is based on items Brooks has actually been wearing during her pregnancy, expectant mothers know they are getting clothing that’s tried and true.
Check out a few of the additional designs on the next few pages and shop the whole FIT LIBERTY (MOM) collection on UniversalStandard.com.